Why Gen X & Y Should Consider Using Travel Agents

November 24th, 2022 by admin Leave a reply »

Tom Lewis is a travel agent with Alliance Travel Partners, a Virtuoso affiliate (which means they are a part of a luxury travel agent consortium). While the majority of Lewis’ clients want high-end travel, he can book anything.

Lewis told me about a study that found that only a very small percent of people under the age of 35 use travel agents. He said the industry is baffled as to why younger people are not using them and most travel agents don’t know how to reach us.

I called Tom this week to learn why 20somethings (and even 30somethings) should think twice before booking their next trip online. Read the interview below, and be sure to follow Tom on Twitter at @tomtravel2.

Emily Gerson: As a travel agent, do you work with 20somethings? Why would they want to use a travel agent?

Tom Lewis: We are high-end travel agents, but surprisingly, I have quite a few clients who are in their 20s. Its been growing by word of mouth within that group. I’m 54, I have two daughters – one is 27 and one is 25. The 27-year-old’s husband works for Wells Fargo and most of his friends are business majors, lawyers, and other young professionals. Once I got them hooked on my services, they started referring me to their friends. People in their 20s are a generation that trusts their friends. That’s where this industry has done a poor job – getting its foot in the door. Once people use me, they get their friends to call me. It’s more personal.

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